Delhi assembly election: Day after launch, online users give Congress’ campaign thumbs down, online campaign for Delhi, Delhi Congress online campaign
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- Last Updated: Thursday, 22 January 2015 21:15
Delhi assembly election: Day after launch, online users give Congress’ campaign thumbs down
The Delhi Congress generated what can best be described as a lacklustre response from the online community a day after opening its doors to issue-based suggestions for its manifesto in view of the upcoming polls on different web-based platforms.
Suggestions were hardest to come by on microblogging website Twitter -- which is evidently popular with, and consists of a large support base for, both the Bharatiya Janata Party (BJP), and the Congress’ nemesis in the Capital’s political circuit, the Aam Aadmi Party (AAP) -- with just one suggestion. This was followed by a handful which was received via email.
The grand old party’s Facebook page, though, seemed to provide silver lining for the nascent social media campaign – but that too in the form of less than a thousand page-likes, close to just a hundred page shares, and around three dozen suggestions via direct messages.
- “It is a better Congress we want (sic). You need new leadership; someone whose last name is NOT #gandhi. #manifesto #Election,” said Nikhil Vaish in the sole suggestion received by the party on Twitter via the handle þ@nikhil_vaish.
- Facebook user Rajendra Gupta said, “Cong (sic) is by the politicians, from the politicians, for the politicians. That is why it practises dynastic politics (sic).”
Suraj Menon, another Facebook user, said, “Good. First of all sharp law to prevent raping. Protection for ladies. Grassroots facility to all families they need first (sic).” According to party insiders, the DPCC had, initially, intended to begin inviting suggestions for its manifesto over social media on Sunday evening but couldn’t due to technical difficulties.
The campaign could only go online late on Monday evening with the post “#Manifesto: Of The People, By The People, For The People. We invite YOUR ideas for a Better Delhi”. With the inaugural post evidently not enough to generate a good response, the party had to invite suggestions once again on both its Facebook page and on Twitter but, apparently, to no avail.
Radhika Khera, chairperson, Social Media for the Delhi Pradesh Congress Committee (DPCC), told The Hindu that the party received 35 suggestions via direct messages on Facebook and 70 through email in 24 hours since the inaugural post. “The campaign has just begun and, understandably, will take a little time before picking up,” Ms. Khera said.
“The suggestions we have already received are being considered and have been constructive. We will intensify the campaign over the coming two to three days and are certain that it will generate a good response sooner rather than later,” Ms. Khera added.
src:thehindu