BJP campaign committee chairman and Gujarat Chief Minister Narendra Modi is set to launch his Bihar campaign from Saturday by starting to interact with over 1,500 party functionaries through tele-conferencing to get the "ground feedback" to help prepare poll strategies.

The media managers of Modi have developed a software that would ensure group calls to him from party workers from across the state.

The idea behind direct call to party functionaries — including panchayat and block presidents, morcha heads and state executive members — aims to know "what needs to be done to further strengthen" the party, more so after its split with the JD(U) in Bihar.

Bihar BJP co-incharge Dharmendra Pradhan told The Indian Express: "The 1,500 calls are divided in three lots. Calls will be made to party functionaries across the state.

Tele-conferencing will have five-six calls at a time giving their suggestions to Modi and listening to his brief. It is more about Modi rendering direct touch to party functionaries to galvanise them for the big battle."

Pradhan said Modi might have chosen to speak to Bihar cadre because he knew they "had made sacrifice (by splitting with the JD-U) and needed to be given the right boost to prepare" for 2014 elections. The party office-bearers, however, are not called to gather at particular places for tele-conferencing.

"Narendra Modi is not just our national campaign committee head, he is a very good strategist and organiser. Tele-conferencing is one of his ways to kick-start the campaign by giving it right motivation and energy," said Pradhan.

source:http://www.indianexpress.com