Voters can without much of a stretch feel tired out on dull political advertisements. With the assistance of front-line innovation, you can benefit crusades to install digital insight and recurrence topping into their advertisement serving procedures to all the more likely deal with their promotion sequencing.

You can get the services of a robust political consulting firm like Leadtech for the availability of the best possible benefits in the domain of political survey and research. They will also avail you with the other related services as well. You can check the websites of the successful political consultancy firms to know more.

The analytics of the large data empowers you in getting a refined aspect of data and furthermore in accomplishing bits of knowledge that are noteworthy and which drives the methodologies later on. The different data analysis encourages the gatherings and empowers you to comprehend voters, and as a result, these voters can be impacted in a productive way. The analysis of data is consequently a fundamental piece of the campaigning process. With the best possible enormous data investigation, you can comprehend the right bearing in which you can complete your election campaigning process. This analytics of data should be possible in an agreeable and secure way through the election software.

Benefits of Political Survey:

Monitor the Opposition– Through the survey, you can without much of a stretch keep a track on the restriction. This is something essential that should be possible. There are great deals of offices that will enable you to know the different ideal dimensions of the information.

Legitimate Feedback Mechanism –Through the survey, the potential voters will have the capacity to benefit to you the right and supportive criticism to you. Accordingly, you will have the capacity to comprehend the different parts of their supposition on your gathering and in addition to you.

The simplicity of Data Collection –The procedure of information gathering is a repetitive thing. This can get all of you cluttered up too. However, when you utilize the decision crusade survey for the information gathering methodology, it comes as an extraordinary help. This innovative headway has come in incredible help to the political information investigation. The survey facilitates the procedure of information gathering.

Simple Access of the Data and Flexibility –The survey benefits you and the approved individuals to get to the information whenever and from wherever. The adaptability of the information accessible through the survey stage is an incredible advantage that can be a help during the time spent examining the information.

Data Aspects to Not Miss during the Data Analysis Process of a Political Survey

Public Opinion – Keeping the analysis unbiased is of foremost importance. It is often observed that news organizations often knowingly or unknowingly report the surveys in a biased tone. Such discrepancies can colour the audience’s opinion rather than providing them with pure data.

Data Format – Understanding the format of the data is also of eminence. Whether the data presented to us is statistical or graphical presents to us a rather pressing need to process it in a planned way. We have to understand that statistical data are meant to represent a number of audiences with whom the survey has not been conducted. It is more of a ‘speaking for’ or ‘speaking on behalf’ of the situation and needs to be dealt with accordingly. Analyzers must put forth in their analysis from what kind of data they have extracted the views.

Major Reason for the Survey – While framing the questionnaire, it should be kept in mind what is the ultimate need of the survey. Why has been the survey undertaken? Building on that the questions should be phrased. You can also view the other sites to know more about the data points to not miss in the political survey analysis.

Demographic Essentials – There a number of times when we find the questions not relatable to different sets of audience. For example, there are certain questions which are meant only for a demographic set. Such questions, when presented to a different demographic region, are bound not to have the desired results.

Say of the Psychological Specialists – Before dealing with poll results, analyzers are often faced with the difficulty of perusing disparate results in the same polls. In such cases, standardized results need to be selected and brought to an average to make the analyzed survey convincing to the audience.

Better Data Interpretation – Interpretation of the data adds an underlying value to the data. There are often certain abstracted data where there can be no correct interpretation. In those cases, the underlying belief system of the analyzer acts as the interpretative force.

Knowledge of Voters’ Diversity – Interpretation of data is also based on the knowledge, sex, class or other factors. For example, a political survey if conducted within the backward classes and on the other hand in the metro population is bound to provide ultimate results. Thereby, it is the task of the analyzer to consider and act accordingly on from there the data has been sourced.

These are the various aspects of the political survey that shouldn’t miss out on during the analysis, and thus it has become an essential feature for the political parties. You can avail the benefit of a political consulting firm like Leadtech for the enhanced ease in the process of survey analysis. You can also check the internet to know more about the various political management companies. They will also be able to help you with other aspects of the political campaign like the political software service, social media campaign and more.

NEW DELHI: As political parties learn to set up central war-rooms in their headquarters  during elections to civic bodies, state assemblies or theLok Sabha, they are increasingly depending on private detective agencies to collect and collate data in order to gauge people's mood, select prospective candidates and know rival strategies.
Sniffing a business opportunity, private players have come up with specialised services of providing ground report to political leaders. The concept of 'political intelligence' that emerged in 2004-05 is fast gaining currency where private intelligence firms are hired to seek credible information about candidates seeking party ticket or obtain information about the party's policies and their assessment about the identified political leaders of their own party in their areas of influence.

"Till about a decade back, there were just about two private firms for this kind of work but today this specialised line has a lot of takers," said Kunwar Vikram Singh, chairman of Association of Private Detective and Investigators ( APDI). At present, there are approximately 35 players across India, out of which five are national and the remaining 30 are regional or local. "In the past seven years this field has grown at a staggering 200-300%," he said.

VM Pandit, former CBI chief and chairman of Multi-Dimensional Management Consultancy said, "Although the government has the biggest intelligence machinery and its own party cadres, they are not always reliable as seen during the debacle of Indira Gandhi in 1977 and the drubbing of BJP's 'India Shining' campaign in 2004. So, we act as an unbiased third party."

Pandit has been hired by the Congress for verification and seeking information of party ticket nominees from some key constituencies in the upcoming Delhi Municipal elections. According to him, a detailed intelligence analysis report on the candidate or nominee's winnability has already been submitted to the high command.

Interestingly, in 1991 he was hired by Congress' arch-rival Bharatiya Janata Party for investigating "political affairs" of Shyam Charan Shukla, two-times chief minister of Madhya Pradesh, in Rajim and Buha Para constituencies of Raipur district

On an average, revenues and profits from any assignment at national or state level ranges from 25% to 40%. "For instance, if an MP candidate has 2 crore as the election budget, around 20% of this is spent on election intelligence," said Pandit. "A similar mechanism is there for state elections too. The USP of this field is that money is never a problem."

Industry players say it is both a volume- and individual-based business. For many on the professional front, it is about volumes i.e. the number of seats or constituencies offered to them for assessment and for a few it's more about personal equation with individual clients or candidates.

"The major ground work services provided by us include pre-election, constituency-based socio-economic research, background check of prospective candidates seeking ticket, their socio-political status, reputation check," said Kunwar Vikram Singh, who runs Lancer Network, one of the oldest detective agencies in the country. "Win-ability factors and dissention levels among prominent workers and local leaders and also to check on the anti-party activity of those who were denied ticket," he added.

Services provided by the intelligence firms are different from what the general marketing or political research companies, who conduct pre-poll and exit polls jointly with media houses, do. "We conduct multiple-surveys at the grass root level and collect every minute detail," said Vivek Bagri, chairman of Infoelection Leadtech.

Infoelection Leadtech was established in 2008 and has been in this business for over three years now. They are primarily into political research and electoral intelligence gathering via booth-level analysis of voter's sentiments about the party and the candidates.

Source: http://articles.economictimes.indiatimes.com/2012-04-05/news/31294358_1_detective-agencies-private-detective-kunwar-vikram-singh

Source:http://timesofindia.indiatimes.com/india/Political-parties-keep-a-private-eye-to-advise-on-ticket-seekers-and-rivals/articleshow/12543109.cms

Contact Us at

Phone No: 0124-4113384, 9650060882

EmailId: info@leadtech.in

For further Information please Visit Our website i.e www.leadtech.in

(1) Call Center Set up in Jharkhand for Election Campaing and Promotion amongst Voters and Party Workers

(2) Hi - Tech campaign Management - Using Call Centres, Bridging gap between campaigners and grass root level workers.

3) War Room set up. Booth Level Election Management and War Room for Assembly Election

4)  Modern Election Management

NEW DELHI:

In today's dynamic politico-social environment coalition dharma is followed by every political party irrespective of its karma and dharma. Every party wants to be in tune with the mood of the masses and the public.

Governments around the world use their intelligence agencies to keep a tab on certain individuals. Similarly, political leaders also need to know relevant information which can bring them closer to the seat of power.

Sniffing a business opportunity in this complex cosmos of alliance politics, private players in the last few years have come up with special services of providing ground report to the political leaders. The concept 'political intelligence' that emerged in 2004-05 is gaining currency in lobbies of power.

SNOOP FOR SCOOP

Private intelligence firms are hired by parties to seek credible information about candidates seeking party ticket or obtain information/feedback about the party's policies and their assessment about the identified political leaders of their own party in their areas of influence.

"There were about two private firms earlier but today this specialised line has lots of takers," said Kunwar Vikram Singh, chairman of Lancer Network and Association of Private Detective and Investigators ( APDI).

At present, there are approximately 35 players across India; out of which five are national and the remaining 30 are regional and local. "In the past seven years this field has grown at a staggering 200 to 300 percent," said Mr Singh.

VM Pandit, former CBI chief and chairman of Multi-Dimensional Management Consultancy said, "Although the government has the biggest intelligence machinery and its own party cadres, they are not always reliable as seen during the debacle of Indira Gandhi in 1977 and the drubbing of BJP's 'India Shining' campaign in 2004. So, we act as an unbiased third party."

BEING HOLMES

 "The major ground work services provided by us include pre-election constituency-based socio-economic research, background check of prospective candidates seeking ticket, their socio-political status, reputation check. Win-ability factors and dissention levels among prominent workers and local leaders and also to check on the anti-party activity of those who were denied ticket," said Mr Singh.

 Services provided by political intelligence firms are quite different from what the general marketing or political research companies, who conduct pre-poll and exit polls jointly with media houses, do. "We conduct multiple-surveys at the grass root level and collect every minute detail," said Vivek Bagri, chairman of  Infoelection Leadtech.

 "Our work is at the micro-level and concentrates on pre-election study and analyses in order to help parties form strategies to better their performance in the election. Apart from advisory, we also offer campaign management to political parties."

One of the most potent tools used by political intelligence firms to conduct on field surveys is via voters management systems or VMS. It helps in booth level analysis of voters' aspirations from their candidates and party. It helps in analysing their understanding of the political ideologies; impressions on the working of government departments and how factors like caste, religion, community etc will impact voter behaviour.

 "Although we are a pan-India player, but we have a close-knit network with most of the regional and local agencies to conduct extensive exercise at ground level. Besides having a dominant presence in their areas, local players have absolute knowledge about the culture and psyche of the constituency," said Mr Singh.

GROWING TREND

 According to national players in this field, the major markets for these service are north and central India; primarily the Hindi-belt such as Haryana, Uttar Pradesh, Rajasthan and Madhya Pradesh. In the western region, Maharashtra has started to become active while South India is catching up.

 MONEY, NO PROBLEM

 In business terms, this service seems to be the most lucrative in the service industry. On average, revenues and profits from any assignment at national or state level ranges from 25 to 40 percent. "The fee component for our services and advice is exorbitant.

 For instance, an MP ticket candidate has Rs 2 crore as the election budget, around 20 percent of which is spent on election intelligence. A similar mechanism is there for state elections too. The USP of this field is that money is never a problem," said Mr Pandit.

CHALLENGES FOR GROWTH

Because of the concepts novelty it faces challenges like, lack of experts and skilled professionals to execute undercover reporting, training courses or modules. Players are very optimistic about their growth prospects.

 "Today elections are being fought using the latest tools and technology for focused and in-depth analysis at all levels. No party or individual candidate can afford to strategise and launch its election campaign without a pre-electorate survey and on-ground analysis," said Mr Bagri.

 Kunwar Vikram Singh, one of the pioneers of this field feels that this specialised service will spill over to other areas too for its effectiveness.

 He explained, "The Planning Commission and departments such as the rural development ministry will soon hire us as third party auditors to check if various government schemes are being implemented on the ground and whether funds are being judiciously disbursed in order to avoid humiliating scams."

source:http://articles.economictimes.indiatimes.com

4 Feb 2013

When thousands were gathered to protest against Delhi gang rape using social media platforms like Twitter,  Facebook, Instagram etc. to communicate their sentiments to the masses, our government was quiet on that front. The failure of the government’s social media strategy became quite visible.

To address this failure, the Prime Minister’s Office and the National Innovation Council, led by Sam Pitroda presented a plan asking the ministers and government spokesperson to be active on social media. However, MPs irrespective to their political beliefs stay unconnected to India’s young populations who are extremely active on social media.

Following statistics  look really gloomy:

1. 40 out of 542 MPs have Twitter accounts including 7 MPs who no longer have active accounts.
2. India has more than 10 million Twitter accounts; despite 10% internet penetration rate the country ranks 7 in the world for most active users on the social media.
3. However, majority of Indian politicians, irrespective to their political beliefs failed to be active on the social media pushing themselves away from the youths, the future voters of the country.
4. Among 204 Congress Lok Sabha MPs, only 13 have active accounts.
5. Only 4 out of 78 central ministers Ajay Maken, Manish Tewari, Shashi Tharoor and Milind Deora, are active on Twitter.
6. A few ministries including the PMO have official accounts.

 BJP has become the party which is considered more tech savvy than the Congress. 9 out of 115 MPs in the lower house have active accounts; they use their social media accounts to communicate with the voters.

Yashwant Sinha’s account is not active any longer and Maneka Gandhi’s account is used to spread awareness about her NGO that works to save animals from cruelty. Bangalore, Chennai, Delhi, Hyderabad, Mumbai and Pune are counted among top 100 cities with highest Twitter users; but that does not mean the politicians from these cities are active on social media.

Even when the United States is placed quite on top in the list of aging countries, all 100 US senators are on Twitter. On the other hand, in India, where 500 million people are below 25, politicians are not adopting the new media – easiest channel to reach out to the youths.

Narendra Modi (Gujarat), Omar Abdullah (Jammu and Kashmir), Tarun Gogoi (Assam), Akhilesh Yadav (Uttar Pradesh), Ashok Gehlot (Rajasthan), Raman Singh (Chattisgarh), Nitish Kumar (Bihar), Mamata Banerjee (West Bengal) and Mukul Sangma (Meghalaya) all have active Twitter accounts. Some of them like Narendra Modi and Mamata Banerjee frequently use Facebook to communicate with the mass. 

That is a positive thing; probably things have started changing. Government of India, innovators and the youths of the country can accelerate the process further.

If the new media usage spreads at a faster pace among the political, the Internet will observe higher acceptance in the country as politicians are usually the first to complain about social media websites.

source:hindustantimes.com

Online world not peripheral for netas,Increasingly, across parties and from the top ranks, politicians seek expert help to monitor social media and aid them use it.

January 10, 2013

With the internet becoming the new legislative assembly for political discourse, a growing number of political parties and ministers are putting together social media teams to keep a tab on the discussions threading on Twitter, Facebook and other online platforms, to monitor their reputation.

The latest to do so is Trinamool Congress head and West Bengal’s chief minister, Mamata Banerjee. According to reports, she plans to hire a private agency to monitor all forms of media, online and offline. Narendra Modi, chief minister of Gujarat, has an online media team to both create a wider reach and track of what is being said about his party and its leaders.

Some of the seniormost in the Bharatiya Janata Party and the Congress are both active on social media and have people monitoring their social presence.

Rajeev Chandrasekhar, the tycoon who’s now an independent member of the Rajya Sabha, has a little over 100,000 followers on Twitter, the micro blogging site. He’s also got six people to monitor, research and give feedback on the public and political discourse, online and in the traditional media.

“The difference between social and traditional media is that feedback is instantaneous with social media. More, it is the only interactive media, where there is scope for exchange of information, views and debate on issues and policies,” he says.

Sushma Swaraj, leader of the opposition in the Lok Sabha, is also active on social media, often expressing views on major political issues and other developments on Twitter. Recently, through the site, she demanded a special session of Parliament to change laws related to rape and other crimes against women.

According to Orkash Services Pvt Ltd, providing consultancy services on public policy, homeland security and politics, there is a need for such monitoring. “Social media is gaining importance and the number of users coming online is swelling. There is a lot of opinion formation and blogging that goes unnoticed. There is a need to capture these public sentiments, which, in turn, can help politicians frame better policies. Realising this, more and more political leaders and parties are tracking the online world to get the pulse of the people,” said Shailesh Lohia, consultant with Orkash.

With a little over 100 million internet users in the country, it is considered a wise decision to track every form of the digital platform.

“Political parties need unbiased data and feedback. More and more leaders are now looking at authentic and scientific data, and reports about their constituencies, to frame their political campaigns. Social media is one part but keeping a tab on what’s being said and written in every network is important. Doing it manually is not possible. Big political parties need special agencies to monitor all forms of media,” said Vivek Singh Bagri, director of Leadtech Management Consulting. The agency provides political consultancy, exit poll data, constituency profiling, campaign management and other services.

Not all agree with the on;ine fascination. According to a political leader, who did not wish to be named, “Social media activities are mostly driven by the youth wing of a political party. More, if leaders only focus on the social media, the chances are they will leave out a large part of their constituency, since only a few people have access to the internet.” Basing information and perceptions on public opinion on what is happening online might give a biased picture, was the objection.

source:http://www.business-standard.com