Political Consulting India, Political Survey India, Opinion Poll India, Exit Poll, Election Campaigning Campaign Management

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Saturday, 06 September 2008 14:09


Political Consulting India, Political Survey India, Opinion Poll India, Exit Poll, Election Campaigning Campaign Management India For Lok Sabha Elections, Assembly Elections, Legislative Elections .


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Voter Relationship Management Services

Our company, Leadtech, provides Political Consulting, Political Survey, Opinion Poll, Exit Poll, Constituency Profiling, Election Management and Political Campaingning for lok Sabha Elections, Assembly Elections, Legislative Elections. We also Provide Voter Relationship Management (VRM) software which contains all minute level details of the study in one place. We have a varied clientbase consisting of Political parties as well as individual MP’s, MLA’s and aspirants. Instead of promising a hypothetical winning formula we equip our clients with tools and services to manage their day to day activities and help them in thorough and meticulous preparation for elections. This approach enables them to get a crystal clear picture of their own strengths to be consolidated further and weaknesses to be improved upon. 


Team: Our team consists of graduates and post-graduates from IIT Bombay for the software development, and analytical work, post-graduates and PhDs. to manage the political, social and economic research work, post graduates from leading colleges of MCA to manage the database collected from the field, and data collection is done by the the people graduated from leading institutes of Mass Communication and Political Science. We have already served more than 1500 clients that include national parties, individual candidates and regional parties in almost whole of India. Mainly in states including Uttranchal, Punjab, UP, Gujarat, Delhi, Maharashtra, Jharkhand, Assam, Himachal Pradesh, Karnataka, J&K, Goa, Haryana, Rajasthan, MP, Chattisgarh, West Bengal, Bihar, Assam, Meghalaya. We have done our research for Assembly Elections, Lok Sabha Elections, Municipal Corporation Elections. 

Methodology: A field research will be carried out in the constituency at the Polling Booth level. 

The questionnaire will focus on the following parameters: 

1. Developmental aspects: There are two key points where we focus our study on this heading

ü Assessment of satisfaction level of the constituents from their present MP/MLA.

ü Mapping of preferences of voters need from their present state and central Govt .

ü Finding local issues, grievances, and demands which can influence election

ü Comparison between present and previous state govt as well as central govt.

2. Image of the Leaders.

ü About leader’s behavior with the common people

ü Way of working

ü What kind of leader constituents want,

ü Whom constituents admire and prefer most from each party

3. Image of the Parties.

ü Most active party in the local area, state and center

ü Most promising party in the local area, state and center

ü Satisfaction of present party’s state govt. and central govt.

ü Party Preference for next election

ü Worst policy made by the previous govt which can be an issue in the election.

4. Opinion Poll.

ü At present, public preference about all given candidates

ü Whom voter thinks best suitable candidate for their benefits

ü Who is most reliable candidate

ü Feedback about all the candidates will be managed booths wise

5. Important Issues.

ü Issue which does matter most for the villagers of each village

ü What kind of national issues matters for voters of your constituency

ü What is their opinion about the big issues like reservation, mandir-mastjid, Price hike of daily use commodities, unemployment etc.

6. Party Network.

ü Identification of influencial people of each and every major party at the booth level

ü Arranging the data base of party worker at block and vidhan sabha level.

ü Collecting Mobile number of the influential people of each and every village

7. Caste Equation

ü Approximate no of people of each and every caste at the booth level

ü Approximate no of people of different religion

ü Strategy suitable according to the social engineering

8. Overall Ranking and Satisfaction

ü Personal ranking in comparison to all other leader of the constituency

ü Satisfaction level from the leader’s contribution 

9. Due Delimitation there is major change in the demography of the constituency so we make adjustments of the booths and w’ll assess our position where we stand in new geographical location. 

Analysis: The raw data from the field is compiled and a detailed research to correlate various factors will be conducted with respect to past election results. A comprehensive analysis will be carried out and focus areas will be shortlisted to be taken up further. This analysis will divide the booths in four groups, i.e., strong booths, weak booths, threatened booths, and opportune booths. A comparison between the strength of the individual vis a vis strength of the parties will also be done. In addition to the above analysis, the data gathered will be managed in software developed by Leadtech. This will enable the client to view the data collected through a user friendly graphical interface and come up with his own analysis and strategies.

Important points to be noted which can be done after this project:

Ø The data collected would be very precious during election

o To manage the rally and party workers meetings, we can call our party workers with the help of phone numbers collected during survey which would be in database management software called “Voter Information Management System” alias VIMS

o Campaign management would be very easy during crucial period of elections since every detail is well managed in the software.

o You can open a call center before 3 months of election to start the campaign (voter call center file attached here, explaining everything in detail).

Ø 80% data would be factual which can be used in any election

Ø The software would be installed in the party office so that it may solve various purposes to manage day to day business of the leader.

Ø We can also start E-CAMPAIGN as soon as possible with the help of emails, websites, blogs and SMSes to influence those who are opinion makers. 

In case of any clarifications, please feel free to contact us.

Vivek Singh Bagri


Leadtech Management Consulting P L, Gurgaon


Call Us to get a quote and Servies we can Offer

Cell:  09650060882, 0124 – 4113381

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Visit us at

806, Tower B, Spaze IT Park, Sector-49, Sohna Road, Gurgaon, Haryana, 122003


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